Why has a telephone firm launched its personal branded beer? Good query. Mobile telephone maker Nothing, the corporate that makes the Android Nothing Phone 2 with its flashing lights, partnered with UK brewery Freetime to provide a rice lager. Staying true to the corporate’s minimalist aesthetic, the beer is just known as “beer (5.1%)” and is available in pure white cans with Nothing’s dot-matrix fashion font.
So what’s it style like? It’s good. Full flavored, malty and really drinkable. I’m glad I ordered a number of packs. My favourite factor about it? If somebody asks me what I used to be ingesting final night time, I can actually reply “Nothing.” It’s accessible solely within the UK and in restricted portions, and whether or not it will get a wider launch stays to be seen.
Nothing beer is restricted to the UK, however would possibly change into accessible to extra international locations.
The beer did make me surprise what drinks characterize different tech companies. I believe Apple may very well be a vodka that it insists on serving neat, however in time would possibly enable prospects so as to add a slice of lime — a choice that can get a spherical of applause on the unveiling. Google, in the meantime, may very well be a punch bowl, taking ingredient enter from all comers. Samsung may very well be a spread of photographs — low-cost fruity ones for weekend clubbers and fancier spirits for wealthier adults.
Tie-in drinks aren’t new within the tech area. I form of bear in mind once I taste-tested each single promotional beverage made for the then-upcoming recreation Cyberpunk 2077.
Watch this: Nothing’s Sequel Gets a Lot Right
