Why has a telephone firm launched its personal branded beer? Good query. Mobile telephone maker Nothing, the corporate that makes the Android Nothing Phone 2 with its flashing lights, partnered with UK brewery Freetime to provide a rice lager. Staying true to the corporate’s minimalist aesthetic, the beer is just known as “beer (5.1%)” and is available in pure white cans with Nothing’s dot-matrix fashion font. 

So what’s it style like? It’s good. Full flavored, malty and really drinkable. I’m glad I ordered a number of packs. My favourite factor about it? If somebody asks me what I used to be ingesting final night time, I can actually reply “Nothing.” It’s accessible solely within the UK and in restricted portions, and whether or not it will get a wider launch stays to be seen. 

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Nothing beer is restricted to the UK, however would possibly change into accessible to extra international locations.

Andrew Lanxon/CNET

The beer did make me surprise what drinks characterize different tech companies. I believe Apple may very well be a vodka that it insists on serving neat, however in time would possibly enable prospects so as to add a slice of lime — a choice that can get a spherical of applause on the unveiling. Google, in the meantime, may very well be a punch bowl, taking ingredient enter from all comers. Samsung may very well be a spread of photographs — low-cost fruity ones for weekend clubbers and fancier spirits for wealthier adults.

Tie-in drinks aren’t new within the tech area. I form of bear in mind once I taste-tested each single promotional beverage made for the then-upcoming recreation Cyberpunk 2077

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Watch this: Nothing’s Sequel Gets a Lot Right

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